Location-based Footfall Measurement

Optimize your drive-to-store campaigns with location data

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Predicio's Footfall Measurement Solution

Suitable for businesses that are looking to analyze and measure foot traffic attribution. Leveraging this product enables you to measure the effectiveness of mobile and out-of-home (OOH) ad campaigns in generating the desired foot traffic to any points of interest (POIs). This data provides a more holistic picture of the user journey to gain valuable insights and answers to the following questions: 


What other location categories and brands are my visitors going to?

Where else do my customers shop?

Which of my competitors are they visiting?

How much time do they spend in proximity to the POI?

What complementary brand or category visits do they go to?

And so much more! 




We install our ad pixel into our client's mobile campaign

In order to enable geolocation traceability and tie it back to the advertisement

We match exposed devices to existing MAIDs

To monitor the behavior of the exposed group in relation to the campaign

We identify consumer with similar habits

We try to find similar people that are unexposed to build a control group

We measure campaign results in boosting foot store traffic

Predicio then monitors the exposed and organic audiences to analyse store visits

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Want to see an example?

Download our presentation to discover how Location Intelligence is used for Footfall measurement.



Raw Location Data

Structured data that’s ready to be directly ingested in many different formats and is used to understand crowd behaviors, to conduct market research, and for trend analysis.

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Licensed location data
Audience insights & POI visitation

Raw Location Data tied to Points of Interest

Tying mobile location to any desired commercial locations & spaces based on accurate polygons and radii. We create them to get a better understand the movement of mobile users within to the POI.

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To provide you with location datasets that are built around 3 core principles

Precise data

High Precision

We partner with app publishers to collect ultra-granular location data via our SDK.

Accurate insights

High Accuracy

Our job is to aggregate, clean and refine the data to ensure it is representative of the user journey in the real world. So we make sure we do it right!

Privacy compliant

Full Privacy Compliance 

We are proactive in ensuring that we collect and process our users’ personal data in accordance with the key GDPR & CCPA principles.


Our Trusted Partners

Mobile location data
Illustration designed by @stories

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